IN MEMORIAM: Jean Baudrillard (June 20, 1929 - March 6, 2007)

Quotes by the late Jean Baudrillard


Psychology
It is always the same: once you are liberated, you are forced to ask who you are.

Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn’t like jam if it didn’t, by its very nature, ooze. We wouldn’t like truth if it wasn’t sticky, if, from time to time, it didn’t ooze blood.

One of life’s primal situations; the game of hide and seek. Oh, the delicious thrill of hiding while the others come looking for you, the delicious terror of being discovered, but what panic when, after a long search, the others abandon you! You mustn’t hide too well. You mustn’t be too good at the game. The player must never be bigger than the game itself.

The skylines lit up at dead of night, the air-conditioning systems cooling empty hotels in the desert and artificial light in the middle of the day all have something both demented and admirable about them. The mindless luxury of a rich civilization, and yet of a civilization perhaps as scared to see the lights go out as was the hunter in his primitive night.

If we consider the superiority of the human species, the size of its brain, its powers of thinking, language and organization, we can say this: were there the slightest possibility that another rival or superior species might appear, on earth or elsewhere, man would use every means at his disposal to destroy it.

Everywhere one seeks to produce meaning, to make the world signify, to render it visible. We are not, however, in danger of lacking meaning; quite the contrary, we are gorged with meaning and it is killing us.

Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.

Depressed moods lead, almost invariably, to accidents. But, when they occur, our mood changes again, since the accident shows we can draw the world in our wake, and that we still retain some degree of power even when our spirits are low. A series of accidents creates a positively light-hearted state, out of consideration for this strange power.

Cowardice and courage are never without a measure of affectation. Nor is love. Feelings are never true. They play with their mirrors.

Deep down, no one really believes they have a right to live. But this death sentence generally stays tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.


Information
Information...exhausts itself in the staging of meaning...[and leads] not at all to a surfeit of innovation but to the very contrary, to total entropy.

In the same way that we need statesmen to spare us the abjection of exercising power, we need scholars to spare us the abjection of learning.

Information can tell us everything. It has all the answers. But they are answers to questions we have not asked, and which doubtless don’t even arise.


Post-modern life
We are becoming like cats, slyly parasitic, enjoying an indifferent domesticity. Nice and snug in the social, our historic passions have withdrawn into the glow of an artificial coziness, and our half-closed eyes now seek little other than the peaceful parade of television pictures.

Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.

If everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmes around them seem of a higher level.

It is not entrails that we try to interpret these days, nor even hearts or facial expressions; it is, quite simply, the brain. We want to expose to view its billions of connections and watch it operating like a video game...All that fascinates us is the spectacle of the brain and its workings. What we are wanting here is to see our thoughts unfolding before us – and this itself is a superstition.

Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.

I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again. When you go to confession and entrust your sins to the safe-keeping of the priest, do you ever come back for them?

Santa Barbara is a paradise; Disneyland is a paradise; the U.S. is a paradise. Paradise is just paradise. Mournful, monotonous, and superficial though it may be, it is paradise. There is no other.

The cities of the world are concentric, isomorphic, synchronic. Only one exists and you are always in the same one. It’s the effect of their permanent revolution, their intense circulation, their instantaneous magnetism.


Love
If you say, I love you, then you have already fallen in love with language, which is already a form of break up and infidelity.

There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other’s heart.


Analogies

The surprises of thought are like those of love: they wear out. But here too you can carry on for a long time doing your conjugal duty.

Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face.

Every woman is like a timezone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night.

Executives are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an executive away from his business, he goes on running on the spot, pawing the ground, talking business. He never stops hurtling onwards, making decisions and executing them.


Politics and the US
The era of the political was one of anomie: crisis, violence, madness and revolution. The era of the trans-political is that of anomaly: an aberration of no consequence, contemporaneous with the event of no consequence.

Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society.

It only takes a politician believing in what he says for the others to stop believing him.

Paradox: all bombs are clean—their only pollution is the system of control and security they radiate when they are not detonated.

In order to function, capitalism needs to dominate nature, to domesticate sexuality, to rationalize language as a means of communication, to relegate ethnic groups, women, children and youth to genocide, ethnocide and racial discrimination.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.

What is a society without a heroic dimension?

What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world.


Language
Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.


Aphorisms
Perhaps our eyes are merely a blank film which is taken from us after our deaths to be developed elsewhere and screened as our life story in some infernal cinema or dispatched as microfilm into the sidereal void.

There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.

The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence.

Perhaps the world’s second worst crime is boredom. The first is being a bore.

The great person is ahead of their time, the smart make something out of it, and the blockhead, sets themselves against it.

The order of the world is always right - such is the judgment of God. For God has departed, but he has left his judgment behind, the way the Cheshire Cat left his grin.

The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.

In days gone by, we were afraid of dying in dishonor or a state of sin. Nowadays, we are afraid of dying fools. Now the fact is that there is no Extreme Unction to absolve us of foolishness. We endure it here on earth as subjective eternity.

Pornography is the quadraphonics of sex. It adds a third and fourth track to the sexual act. It is the hallucination of detail that rules. Science has already habituated us to this microscopics, this excess of the real in its microscopic detail, this voyeurism of exactitude.

Something in all men profoundly rejoices in seeing a car burn.


Selections from “War Porn”
Selections from
War Porn

The New World Order will be both consensual and televisual. That is indeed why the targeted bombings carefully avoided the Iraqi television antennae...The crucial stake, the decisive stake in this whole affair is the consensual reduction of Islam to the global order.

[On the torture of prisoners at Abu Ghraib] These scenes are the illustration of a power which, reaching its extreme point, no longer knows what to do with itself – a power henceforth without aim, without purpose, without a plausible enemy, and in total impunity. It is only capable of inflicting gratuitous humiliation and, as one knows, violence inflicted on others is after all only an expression of the violence inflicted on oneself. It only manages to humiliate itself, degrade itself and go back on its own word in a sort of unremitting perversity. The ignominy, the vileness is the ultimate symptom of a power that no longer knows what to do with itself.

These images are as murderous for America as those of the World Trade Center in flames. Nevertheless, America in itself is not on trial, and it is useless to charge the Americans: the infernal machine exploded in literally suicidal acts. In fact, the Americans have been overtaken by their own power. They do not have the means to control it. And now we are part of this power. The bad conscience of the entire West is crystallized in these images. The whole West is contained in the burst of the sadistic laughter of the American soldiers, as it is behind the construction of the Israeli wall. This is where the truth of these images lies; this is what they are full of: the excessiveness of a power designating itself as abject and pornographic.

This masquerade crowns the ignominy of the war – until this travesty, it was present in this most ferocious image (the most ferocious for America), because it was most ghostly and most “reversible”: the prisoner threatened with electrocution and, completely hooded, like a member of the Ku Klux Klan, crucified by its ilk. It is really America that has electrocuted itself.